I’m now engaged in Search Engine optimisation for Legs On Footstools, a lovely company making footstools, barstools and other pieces of furniture. Everything is handmade in Gloucester and the lady who owns the company, Carole Farmar is just great.
In this campaign I’ll be predominantly doing off-page optimisation and link building. I’ll also be making some changes to the Apache configuration to standardise around the www domain and prevent duplicate content errors.
After a lot of detective work and a little heated debate we have decided that the key-phrase of the month is “Ruby on Rails Web Development“.
I have been a little heavy handed in my use of the phrase over the site but then I’m looking for some pretty fast results to test the amount of response we get.
I have updated a number of web directories as well as submitting to Web-Development.com, which looks like it may even prove a good source of traffic in itself, so fingers crossed that we might see a decent increase in leads from our Google Campaign pretty soon!
Next its time to plan an adwords campaign…